Unpack the incredible journey of Robin Deller, CEO of Imagine Cruising (part of the Emirates Group), who started from a failed apprenticeship to build two multimillion-pound travel businesses. In this episode of the Beyond the Boardroom podcast with Aleksandra, Deller reveals his "Marmite" honesty rule , the Green, Amber, Red traffic light system he uses for growth , and why common sense is his superpower. Learn his secrets to international scale, data-driven marketing, and recruiting for personality over CVs.