The Apprentice Star, Joe Phillips. From Boardrooms to Buffaloes, The Reality TV Star Who Tracked Lions

Forget sharp suits and city slickers for a moment. In this episode of Beyond The Boardroom, I talk to perhaps the most unique Apprentice candidate yet – a bona fide Safari Guide nicknamed "Jungle Joe." He claims to be the "James Bond of business" and wants to follow in David Attenborough's footsteps. Intrigued? I certainly was.

This trailer gives you a taste of his extraordinary background: a childhood spent running barefoot in the African bush, a Zoology degree from Oxford, and firsthand encounters with wildlife that would make most entrepreneurs freeze. Hear him talk about being charged by elephants and lions, getting scratched by a baboon... and hilariously, fainting after a kitten bite! He shares fascinating insights into animal behaviour – from understanding a lion's "zone of confidence" to why buffalo are the real danger.

But how does facing down wild animals compare to facing Lord Sugar? Joe claims he's "faced worse." As a podcast host who knows the pressures of that boardroom, I had to hear more. This preview, expertly put together by our podcast producer, sets the stage for a truly different kind of business conversation. What marketing wins can be learned from the wild?

To get the full story of how a safari guide ended up on The Apprentice, what he really faced that was tougher than Lord Sugar, and whether he truly is the "James Bond of business," you need the full episode.

Find the full series of Beyond the Boardroom with Aleksandra King on YouTube.

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