Two copies of the book "Marketing Wins" by Elliott King and Aleksandra King placed on a wooden surface next to a small pot, with a white wall and a green plant nearby.

MARKETING WINS

Launching January 2026 - A winning blueprint for collaborative marketing in the digital age

THE BOOK

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Book cover: “Marketing Wins” — a woman and a man seated together, smiling at the camera — authors Elliott King and Aleksandra King, experts in GEO (Generative Engine Optimisation), AI SEO/AEO, content strategy, and video SEO; subtitle: A winning blue

In the hyper-connected, ever-evolving world of marketing, standing out isn't optional - it's essential. Marketing Wins is your ultimate guide to mastering integrated marketing strategies that deliver real, measurable results. Written by industry powerhouses Elliott and Aleksandra King, this book distils decades of expertise into a practical, actionable roadmap for today's marketers, entrepreneurs, and business leaders.

From foundational principles like the 4 Ps to cutting-edge tactics like branded content series and influencer marketing, Marketing Wins bridges the gap between traditional marketing wisdom and digital innovation. It explores the entire customer journey-from building awareness to driving retention--equipping you with tools to craft cohesive strategies that resonate in today's crowded marketplace.

But this isn't just theory. Packed with vivid examples, actionable frameworks, and real-world case studies, the book transforms concepts into results. Whether you're looking to harness social media, optimize your website, or create campaigns that convert, this is your go-to guide. The Kings' insider stories and forward-looking insights make Marketing Wins not just a manual but an inspiring call to action. Ready to unlock your marketing potential and leave your competition behind? This book is where your winning strategy begins.

Line art illustration of a cityscape with tall buildings, a clock tower, a bridge, and a river.

BOOK CHAPTERS

  • Chapter 1 - Brief History of Marketing

  • Chapter 2 – Digital Marketing Strategy 101

  • Chapter 3 – Strategic Marketing Planning

  • Chapter 4 – Digital Marketing Tools and Tactics

  • Chapter 5 - Search

  • Chapter 6 - Social Media

  • Chapter 7 – Websites

  • Chapter 8 – Creating a Branded Video Series

  • Chapter 9 - Manging an Integrated Strategy

ABOUT THE AUTHORS

Elliott King and Aleksandra King — husband-and-wife duo, co-authors of Marketing Wins and experts in GEO / AI SEO / video SEO — standing close together, smiling at each other before a black-and-grey vertical striped backdrop.

Elliott King co-founded the digital marketing agency, MintTwist and later successfully transitioned it into a global marcomms agency as a managing partner at FINN Partners. He focused on optimizing clients' global performance and developing integrated marketing programs. Aleksandra King started her career as a management consultant before starring in the BBC reality TV show The Apprentice. She is the founder and managing director of Aleksandra King Agency, a boutique marketing consultancy, and host of the Beyond The Boardroom with Aleksandra King podcast.

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