MARKETING WINS

Launching January 2026 - A winning blueprint for collaborative marketing in the digital age

THE BOOK

In the hyper-connected, ever-evolving world of marketing, standing out isn't optional--it's essential. Marketing Winsis your ultimate guide to mastering integrated marketing strategies that deliver real, measurable results. Written by industry powerhouses Elliott and Aleksandra King, this book distils decades of expertise into a practical, actionable roadmap for today's marketers, entrepreneurs, and business leaders.

From foundational principles like the 4 Ps to cutting-edge tactics like branded content series and influencer marketing, Marketing Winsbridges the gap between traditional marketing wisdom and digital innovation. It explores the entire customer journey--from building awareness to driving retention--equipping you with tools to craft cohesive strategies that resonate in today's crowded marketplace.

But this isn't just theory. Packed with vivid examples, actionable frameworks, and real-world case studies, the book transforms concepts into results. Whether you're looking to harness social media, optimize your website, or create campaigns that convert, this is your go-to guide. The Kings' insider stories and forward-looking insights make Marketing Winsnot just a manual but an inspiring call to action. Ready to unlock your marketing potential and leave your competition behind? This book is where your winning strategy begins.

BOOK CHAPTERS

  • Chapter 1 - Brief History of Marketing

  • Chapter 2 – Digital Marketing Strategy 101

  • Chapter 3 – Strategic Marketing Planning

  • Chapter 4 – Digital Marketing Tools and Tactics

  • Chapter 5 - Search

  • Chapter 6 - Social Media

  • Chapter 7 – Websites

  • Chapter 8 – Creating a Branded Video Series

  • Chapter 9 - Manging an Integrated Strategy

ABOUT THE AUTHORS

Elliott King co-founded the digital marketing agency, MintTwist and later successfully transitioned it into a global marcomms agency as a managing partner at FINN Partners. He focused on optimizing clients' global performance and developing integrated marketing programs. Aleksandra King started her career as a management consultant before starring in the BBC reality TV show The Apprentice. She is the founder and managing director of Aleksandra King Agency, a boutique marketing consultancy, and host of the Beyond The Boardroom with Aleksandra King podcast.

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