Robin Deller, CEO of Imagine Cruising, sits down with podcaster, YouTuber, speaker, influencer, and media commentator Aleksandra King on the Beyond the Boardroom podcast to detail his entrepreneurial path. Learn how Deller mastered "brutal" cold calling before building a business sold to Virgin Holidays and then establishing Imagine Cruising, now 51% owned by the Emirates Group. Deller shares his philosophy on prioritizing the journey over the end game , running his large marketing department like an SME with analytical rigor , and his non-negotiable value: honesty. Tune in for this masterclass in business growth, leadership, and finding success by valuing common sense.