In a rare and candid interview, CEO Michael Howard, who runs a successful office and educational space design firm, dissects the true drivers of entrepreneurial success. Howard is motivated by escaping the pain of poverty and the memory of a difficult, broke childhood, not by a desire for luxury. He shares why every business person, from a "one-man army" to a multimillion-pound company, faces a struggle and requires immense resilience and hard work. Learn his intense, zero-fluff methodology for success: knowing your basic maths and metrics , viewing a business plan as a simple, mathematical necessity , and prioritizing a great customer experience. He also reveals his unconventional hiring strategy, prioritizing nice, decent people and work ethic over skill. Watch now to adopt his laser-focused and highly disciplined business mindset.